The Blog

Tips for indie authors.

Guides, strategies, and insights to help you organize, promote, and grow your author business.

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Author Tools · Writing Business

Custom Domains for Authors: Why Your Own URL Matters

Why self-published authors should use custom domains for their author pages, and how to set one up for a professional, memorable web presence.

June 18, 2026
Author Tools · Writing Business

The Author's Guide to Click Tracking and Analytics

How self-published authors can use click tracking and analytics to understand their readers, optimize their marketing, and make data-driven decisions.

June 10, 2026
Writing Business

Self-Publishing Income Tracking: Treat Your Writing Like a Business

Why self-published authors need to track income, expenses, and promotion ROI — and how good data leads to better business decisions.

May 12, 2026
Book Marketing · Writing Business

How to Build an Author Brand That Readers Remember

How self-published authors can build a recognizable brand through visual consistency, clear positioning, and professional reader-facing pages.

April 18, 2026
Self-Publishing Tips · Writing Business

Managing Multiple Pen Names: A Practical Guide for Authors

A practical guide to managing multiple pen names as a self-published author, covering organization, branding, analytics, and tools that make it manageable.

April 2, 2026
Book Marketing · Writing Business

Book Promotion Tracking: How to Know What's Actually Working

Learn how to track your book promotions effectively so you can identify which marketing strategies work and stop wasting money on the ones that don't.

March 18, 2026
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